Premier: Wine Made Easy

The Premier Card entitles you to receive special discount prices on advertised sale items plus hundreds of unadvertised in-store specials at any of the member stores of the Premier Group. When you sign up for the card, you can also opt in to our mailing list to receive catalogs in the mail and/or e-mail notification of special sales and events.

If you register to shop online, you automatically become a Premier Card member; however, you will not receive an actual card unless you visit one of the member stores and request it. Even without the card, registered shoppers are eligible to receive in-store discounts as long as they present proper ID.